Difference Between Member’s Area Traffic and Non-Member’s Area Traffic

Member’s Area Traffic refers to traffic that originates from paid or subscription-based platforms where users are required to sign up and log in to access content or services.
This type of traffic is known to significantly outperform free or tube-based sources, as it typically comes from high-intent, paying users.
​

Ad zones that carry Member’s Area traffic are identified by “MA” in their zone type name.

Examples include:

Non-Member’s Area Traffic, or Regular Adult Traffic, comes from free-to-access websites that provide content without requiring user registration or payment.
This traffic type generally includes broader audiences and higher impression volumes but tends to have lower conversion intent compared to MA traffic.

Examples include: