Time Zone
Adzumo operates on the UTC (Coordinated Universal Time) time zone.
Setting Up Day Parting
To use day parting effectively, you’ll need to adjust your targeted GEO’s local time to match UTC within the Adzumo platform.
Example
Let’s say you have:
Campaign A targeting users in a country that operates on EST (Eastern Standard Time).
You want to display Campaign A’s ads from 7:00 PM to 11:00 PM EST.
Since EST is 4 hours behind UTC, you would need to set your campaign’s day parting in Adzumo to run from 11:00 PM to 3:00 AM UTC.