As your advertising portfolio grows, keeping track of multiple campaigns across different verticals, GEOs, and ad formats can become a challenge. That’s where Adzumo's campaign labeling system comes in.
Using labels (also referred to as tags) is one of the simplest yet most effective ways to organize, filter, and manage your campaigns — helping you quickly identify top performers, test groups, and traffic segments.
How to Use Labels in Adzumo
Navigate to your Campaigns page in your Adzumo dashboard.
Look for the “Labels” icon, located on the left hand side just above “Filters”.
Click “Labels”, then select “Create New” from the drop-down menu.
Enter a name for your label — for example, Dating – Tier 1, Popunder Test – October, or Retargeting – USA.
Assign the label to your selected campaigns to easily organize and track performance.
You can create multiple labels and apply them across campaigns to reflect various tracking needs — such as ad type, traffic source, conversion objective, or funnel stage.