In Adzumo, advertisers can choose between two bidding strategies when setting up their campaigns — Flat Bidding and Smart Bidding. Both offer flexibility depending on your campaign goals and optimization style.
🟦 Flat Bidding
Flat Bidding gives you full control over your bid price.
You manually set your bid (CPM or CPC), and it remains constant until you decide to change it.
This option is ideal for advertisers who:
Prefer fixed costs and predictability
Are running budget-controlled tests
Want complete manual control over optimization
Example:
If you set your bid at $2.50 CPM, you’ll always pay that rate, regardless of competing bids.
🟩 Smart Bidding
Smart Bidding allows you to set a maximum bid, while the system dynamically adjusts your real-time bidding price.
The algorithm automatically bids just above the next highest competitor, ensuring you win impressions efficiently without overpaying.
This strategy helps you:
Improve cost efficiency
Compete smarter in high-traffic zones
Reduce manual optimization time
Example:
If your maximum bid is $3.00 CPM, and the next advertiser is bidding $2.50, you’ll only pay slightly more — around $2.51–$2.55 CPM — depending on auction dynamics.
Choosing the Right Bidding Strategy
Goal | Recommended Option | Why |
Precise budget control | Flat Bidding | Fixed, predictable pricing |
Automated optimization | Smart Bidding | Adjusts bids dynamically for efficiency |
Testing new zones | Flat Bidding | Easier to control ROI per source |
Scaling profitable traffic | Smart Bidding | Optimizes performance automatically |
For more guidance on which bidding strategy best suits your campaign goals, reach out to your Adzumo account manager or contact [email protected]