Adzumo gives you full control over your targeting strategy with the White List and Black List features.
These options allow you to fine-tune where your ads appear, ensuring you spend budget only on the traffic sources that perform best for your campaigns.
🟩 White List
A White List is a list of approved sites or zones that you specifically want your ads to run on.
Only traffic from these entities will be accepted and delivered to your campaign.
Use Case:
When you’ve identified high-performing publishers or premium traffic zones and want to focus your spend on them exclusively.
⛔ Black List
A Black List is a list of blocked sites or zones that you do not want your ads to appear on.
Any traffic from these sources will be automatically filtered out.
Use Case:
When you’ve found underperforming sources or low-quality placements and want to prevent your ads from showing there again.
Using White & Black Lists helps improve your ROI, traffic quality, and overall campaign performance by targeting only what works and filtering out what doesn’t.
For further assistance or advanced targeting support, please contact your Adzumo Account Manager or email [email protected].