Adzumo gives advertisers powerful, flexible targeting options to help you reach the right audience at the right time — maximizing ROI and improving campaign efficiency.
When creating a new campaign, you can refine your targeting using the following parameters:
🌍 Geographic Targeting
Country — Select specific countries for delivery.
Regions — Drill down to target by state, province, or region.
📶 Connection & Device Targeting
Connection Type — Choose between Wi-Fi, mobile data, or both.
Carrier — Target users by mobile carrier (where available).
OS (Operating System) — Filter by Android, iOS, Windows, macOS, etc.
Device Type — Choose between desktop, mobile, or tablet devices.
🧭 Audience & Behavioral Targeting
User Frequency — Control how often a user sees your ad.
Orientation — Target by audience type (Straight / Gay).
Browser Language — Select users based on language (e.g., English-speaking, German-speaking, Spanish-speaking).
Keyword Targeting — Reach audiences through contextual or interest-based keywords.
Sub ID Targeting — Include or exclude specific traffic sources or placements using Sub IDs.
⏰ Campaign Timing & Budget Controls
Day Parting — Schedule ads to run only during specific hours or days based on your audience’s activity.
Spread Budget — Distribute your budget evenly throughout the day (available on certain zones).
🔁 Retargeting
We currently do not support retargeting in Adzumo.
For more advanced targeting strategies or campaign setup guidance, please contact your Adzumo Account Manager or email [email protected].