Do You Support Frequency Capping?

Yes — Adzumo fully supports frequency capping, giving advertisers control over how often an individual user sees an ad within a specific time period.
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This feature helps you manage user exposure, prevent ad fatigue, and optimize your budget for maximum performance.
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You can cap impressions per user at 1, 2, 5, or unlimited views within the following intervals:

Using frequency capping strategically helps balance reach and repetition — ensuring your ads remain effective without overwhelming users.
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For recommendations on ideal frequency settings based on campaign type or GEO, please contact your Adzumo Account Manager or email [email protected].