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Why Were My Banners Rejected?

Understanding Banner Rejection and Compliance

Adzumo Support avatar
Written by Adzumo Support
Updated over 3 months ago

In most cases, your banners are rejected because they do not comply with our Creative Guidelines or the broader Acceptable Use Policy. A detailed reason for rejection will always be provided at the time of review.

To help you avoid future rejections, please ensure your creatives follow the rules outlined below.


🚫 Common Reasons for Banner Rejection

Your banner ads may be rejected if they include or resemble any of the following:

  • Fake Virus Alerts

  • JavaScript Pops on Entry

  • Multiple Pop-Unders

  • Auto Downloaders or Forced Installs

  • Browser Locks or Forced Navigation

  • Disguised Ads that mimic official software (e.g., fake Adobe Flash updates)

  • Inappropriate or Illegal Content

  • Underage or Suggestive Depictions of Minors

  • Fake Police or Government Warnings

  • Time-Delayed Redirects or Downloads


⚙️ Chrome 64 Compliance

To learn more about Chrome 64 ad standards and technical requirements, review Google’s official guidelines here:

👉 Read Google’s official Chrome ad filtering documentation:
https://blog.chromium.org/2018/02/how-chromes-ad-filtering-works.html

👉 Reference publisher policies based on Better Ads Standards:
https://support.google.com/publisherpolicies/answer/11127848?hl=en


🔍 Examples and Clarifications

  1. Disguised Ads: You cannot make your banners look like legitimate programs, such as browser or system updates.

  2. Inappropriate / Illegal Content: Any material involving bestiality, gore, violence, weapons, or sexual violence is strictly prohibited.


💬 Need Help?

If your banners have been rejected and you’re unsure why, contact our support team via Live Chat or email [email protected].
We’ll help you understand the reason for rejection and guide you through making your creatives fully compliant.

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